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Curious about B Corp certification? Looking to build a Sustainable business strategy?
In today’s increasingly complex economic and social landscape, different challenges are emerging. Among these, the tightening of environmental regulations and the alarming depletion of natural resources represent critical issues that businesses must tackle. At the same time, it is vital to cultivate a sense of purpose among employees and nurture lasting preferences among consumers.
Proactive measures are essential in addressing these pressing challenges. By embracing a forward-thinking mindset, companies can not only meet regulatory requirements but also strengthen their brand image and enhance their market position.
The ability to innovate and adapt will be crucial. Organizations that successfully weave these considerations into their strategies will not only survive but thrive in a world marked by constant change.
Ensure a sustainable development for your business
01- Prepare for B Corp certification
A comprehensive program for companies wishing to complete the B Corp™ certification process in a few steps.
Based on a progressive approach to running a business, B Corp certification is aiming to reconciling profit with a genuine commitment to environmental and community welfare :
- Evaluate your impact and enhance your extra-financial performance
- Engage employees in a shared project and common goal
- Secure certification recognized by both industry professionals and the general public
- Boost your company’s brand image
- Join Europe’s pioneering community of over 1,900 B Corp companies
Support in 3 steps :
Assessment of your impact score
We complete your B Impact Assessment together to update your score. The assessment verifies key initiatives and improvements areas needed to reach certification are met.
Action plan to achieve the certification score
A taskforce is selected to ensure the implementation of necessary actions and initiatives. I provide onboarding, coaching and regular follow-ups to maintain the enthusiasm of your team.
Submission for certification
When your company meets the requirements to become a B Corp, I help you send your file to the B Lab. I help to prepare the necessary documents for the audit.
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Do you have questions about the B Corp certification? You can contact me directly with my contact details or by leaving a message. A direct appointment is also possible.
02- Integrate CSR Strategy with Business Resilience
Thanks to the FSSD methodology (Framework for Strategic Sustainable Development), sustainable development becomes a strategic and economic lever, respecting planetary boundaries and the scarcity of natural resources.
Essential for the resilience of companies and territories, this approach helps identify current and future challenges, amplify the transformation potential of existing processes, and become drivers of innovation in your sector of activity.
A Strategic CSR Assessment:
This assessment is based on the conditions necessary for sustainable societies. It allows you to identify known issues and, more importantly, detect future ones. This enables strategic guidance for transformations while limiting loss-making investments. This rapid and qualitative diagnosis is established in conjunction with the project team.
Operational implementation :
Share a common mental framework and establish a shared understanding of sustainable development issues.
Generate ideas for solutions, actions, and visions, developing a creative space for future innovations.
Select and define priorities based on three criteria:
- compliance with the 8 conditions of sustainable development
- scalability
- potential for return on investment (economic, team dynamics, partnership potential, etc.).
Align the company’s actions with its values
03- Foster a Responsible Communication
A Systemic Approach
Responsible communication deals with questions of corporate responsibility. Nevertheless, facing current environmental challenges, it also focuses on the practices around the creative process of the communication.
Therefore, a comprehensive approach is necessary to address all aspects of communication: from initial conception to relations with relevant stakeholders, as well as its environmental and social impact.
3 Key dimensions to the approach
Communication on the challenges and commitments of organizations in terms of their corporate social responsibility (CSR)
Eco-communication, which aims to reduce the negative impacts related to the creative process (use of resources, harmful products, creation of waste, pollution, etc.)
Message authenticity, transparency of communication processes, and respect for stakeholders, as well as the role of communication in promoting a certain vision of society.
An integrated and adaptive approach to transforming your business :
Committed
To find solutions that make sense to your business
Collaborative
Connecting your ecosystem to build a desirable future
Agile
Adaptability to your business activity and operational constraints
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A doubt ?
Frequently Asked Questions
What is B Corp certification?
B Corp is an internationally renowned label developed by the independent NGO B LAB. It recognizes companies that are able to demonstrate positive and significant achievements on social, environmental and/or local community level related to their core business.
Its ambition can be summed up in one sentence: “business for good“. Companies are invited to reflect on their business model and to move towards a more inclusive, equitable and regenerative model. The label also aims to encourage businesses to combine economic performance with social, societal and/or environmental performance. Accordingly reducing inequalities, promoting a healthy environmental framework and improving the quality of employment.
Why choose B Corp?
B Corp label is the most comprehensive and internationally recognized certification issued by the B Lab. It is based on the company’s verified practices. Unlike other labels that limit their recognition to certain products, services, manufacturing processes or ingredients, the B Corp label encompasses the entire business structure.
What is needed to become a B Corp?
To become a certified company, you must evaluate your company according to the 5 pillars of the label using the “Business Impact Assessment” (BIA). This document includes 200 questions and analyzes the operational impact and the incidence of its business model.
The answers to this questionnaire allow you to accumulate two types of points:
- operational points ranging from 0.5 points, 0.75 points, etc., earned according to the measures taken, their intensity of application and the ability to demonstrate results;
- impact points linked to the integration of CSR topics in the business model. These points are more difficult to obtain, they are also essential points to earn to reach the certification score (currently of 80 Points) under which it is impossible to continue the process.
On average, companies take between 9 and 18 months to obtain a B Corp label. However, the duration depends on the number of applications in progress, the company’s degree of maturity in terms of CSR, the accuracy of the documents, etc.
What is CSR?
Corporate social responsibility (CSR) is increasingly recognized as a crucial aspect of modern business practices. It refers to a company’s obligation to act in an ethically responsible manner towards itself, its stakeholders, and the broader public. This accountability extends beyond the mere provision of products and services or the creation of jobs and economic opportunities. CSR encompasses a wide range of factors, including working conditions, respect for human rights, health and safety standards, environmental sustainability, innovation, and access to education and training.
A company that genuinely embraces CSR actively seeks to make a positive impact on society while maintaining its economic viability.
This commitment not only enhances the company’s reputation but also fosters trust and loyalty among consumers, employees, and investors. By integrating social and environmental considerations into their business strategies, companies can contribute to the well-being of communities and promote sustainable development.
Why define a CSR strategy?
The integration of a CSR strategy allows a company to better:
- Anticipate the transformation of its business model towards a more sustainable model.
- Maximize its chances of winning tenders
- Respond to customer requests
- Engage employees
As consumers become more informed and socially conscious, the demand for businesses to operate with integrity and purpose continues to grow. Understanding and implementing CSR principles is essential for companies aiming to thrive in today’s competitive landscape.
What is the FSSD methodology?
The Framework for Strategic Development (FSSD), also known as The Natural Step, is an innovative methodology that originated in Sweden in 1989. Over the last three decades, it has demonstrated its effectiveness across both public and private organizations worldwide. The FSSD offers a systemic, strategic, and collaborative approach that facilitates the integration of sustainable development principles into the core operations of a business, spanning from vision to actionable steps.
At the heart of this framework lies the evaluation of a company’s actions and decisions against eight fundamental sustainability conditions. This transformative paradigm empowers organizations to navigate the complexities of social and environmental challenges, enabling them to anticipate and address the future implications of their decisions more effectively.
By adopting the FSSD, organizations can not only enhance their sustainability practices but also foster a deeper understanding of the interconnectedness of global issues.